An exploration of values in ethical consumer decision making
Abstract
Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence...
Paper Details
Title
An exploration of values in ethical consumer decision making
Published Date
Jan 1, 2005
Volume
4
Issue
3
Pages
185 - 200
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