Winners Love Winning and Losers Love Money
Abstract
Salience and satisfaction are important factors in determining the comparisons that people make. We hypothesized that people make salient comparisons first, and then make satisfying comparisons only if salient comparisons leave them unsatisfied. This hypothesis suggests an asymmetry between winning and losing. For winners, comparison with a salient alternative (i.e., losing) brings satisfaction. Therefore, winners should be sensitive only to the...
Paper Details
Title
Winners Love Winning and Losers Love Money
Published Date
Apr 22, 2011
Journal
Volume
22
Issue
5
Pages
602 - 606
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Notes
History