Neural evidence for reduced apprehensiveness of familiarized stimuli in a mere exposure paradigm
Abstract
Mere familiarization with a stimulus increases liking for it or similar stimuli (“mere exposure” effects) as well as perceptual fluency, indexed by the speed and accuracy of categorizing it or similar stimuli (“priming” effects). Candidate mechanisms proposed to explain mere exposure effects include both increased positive affect associated with greater perceptual fluency, and reduced negative affect associated with diminished apprehensiveness...
Paper Details
Title
Neural evidence for reduced apprehensiveness of familiarized stimuli in a mere exposure paradigm
Published Date
Jul 1, 2012
Journal
Volume
7
Issue
4
Pages
347 - 358
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