Self-Affirmation Underlies Facebook Use
Volume: 39, Issue: 3, Pages: 321 - 331
Published: Jan 28, 2013
Abstract
Social network sites, such as Facebook, have acquired an unprecedented following, yet it is unknown what makes them so attractive to users. Here we propose that these sites' popularity can be understood through the fulfillment of ego needs. We use self-affirmation theory to hypothesize why and when people spend time on their online profiles. Study 1 shows that Facebook profiles are self-affirming in the sense of satisfying users' need for...
Paper Details
Title
Self-Affirmation Underlies Facebook Use
Published Date
Jan 28, 2013
Volume
39
Issue
3
Pages
321 - 331
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