Emotional selection in memes: the case of urban legends.

Volume: 81, Issue: 6, Pages: 1028 - 1041
Published: Dec 1, 2001
Abstract
This article explores how much memes like urban legends succeed on the basis of informational selection (i.e., truth or a moral lesson) and emotional selection (i.e., the ability to evoke emotions like anger, fear, or disgust). The article focuses on disgust because its elicitors have been precisely described. In Study 1, with controls for informational factors like truth, people were more willing to pass along stories that elicited stronger...
Paper Details
Title
Emotional selection in memes: the case of urban legends.
Published Date
Dec 1, 2001
Volume
81
Issue
6
Pages
1028 - 1041
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