Adding Small Differences Can Increase Similarity and Choice

Volume: 24, Issue: 2, Pages: 225 - 229
Published: Dec 20, 2012
Abstract
Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an...
Paper Details
Title
Adding Small Differences Can Increase Similarity and Choice
Published Date
Dec 20, 2012
Volume
24
Issue
2
Pages
225 - 229
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