Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Abstract
Evidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainty about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk and insecurity. Trust makes consumers comfortable sharing personal information, making purchases, and acting on Web vendor advice—behaviors essential to widespread adoption...
Paper Details
Title
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Published Date
Sep 1, 2002
Journal
Volume
13
Issue
3
Pages
334 - 359
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Notes
History