Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
Abstract
For many years fashion clothing has been an area of interest in consumer research. This study examines the effect of materialism and self‐image product‐image congruency on consumers’ involvement in fashion clothing. It also examines purchase decision involvement, subjective fashion knowledge and consumer confidence. Data were gathered via a self‐completed mail survey, resulting in 478 responses being returned. The results indicate that fashion...
Paper Details
Title
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
Published Date
Jul 1, 2004
Volume
38
Issue
7
Pages
869 - 882
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