Is bigger always better? The unit effect in carbon emissions information

Volume: 33, Issue: 1, Pages: 204 - 207
Published: Mar 1, 2016
Abstract
According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be...
Paper Details
Title
Is bigger always better? The unit effect in carbon emissions information
Published Date
Mar 1, 2016
Volume
33
Issue
1
Pages
204 - 207
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.