Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
Abstract
Despite the challenged contention that consumers serve more onto larger dinnerware, it remains unclear what would cause this and who might be most at risk. The results of five studies suggest that the neglected Delboeuf illusion may explain how the size of dinnerware creates two opposing biases that lead people to overserve on larger plates and bowls and underserve on smaller ones. A countercyclical sinus-shaped relationship is shown to exist...
Paper Details
Title
Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
Published Date
Nov 11, 2011
Journal
Volume
39
Issue
2
Pages
215 - 228
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History