People's intuitions about intuitive insight and intuitive choice.

How do people balance intuition and reason when making decisions? We report 6 studies that indicate that people are cued by the features of the decision problem to follow intuition or reason when making their choice. That is, when features of the choice resemble features commonly associated with rational processing, people tend to decide on the basis of reason; when features of the choice match those associated with intuitive processing, people...