Perceptual Market Orientation Gap and Its Impact on Relationship Quality and Patient Loyalty

Published: Sep 10, 2012
Abstract
The purpose of this study was to explore the perceptual market orientation gaps between physician and patients and its impact on relationship quality and patient loyalty, and to verify the critical role of internal marketing on developing market orientation. Self-administered questionnaires were then employed to collect the data. We used a convenience sample of physicians and patients at a medical center in central Taiwan, and 90 usable...
Paper Details
Title
Perceptual Market Orientation Gap and Its Impact on Relationship Quality and Patient Loyalty
Published Date
Sep 10, 2012
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