Pricing in the modern world: the role of price-related and non-price related cues

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different cues impact consumer reactions to prices. Findings – These cues include both cues regarding the price itself (e.g. the level of the discount, how the price...