"Emotions That Influence Purchase Decisions And Their Electronic Processing "
Abstract
Recent studies have shown that most of our purchasing choices and decisions are the result of a careful analysis of the advantages and disadvantages and of affective and emotional aspects. Psychological literature recognizes that the emotional conditions are always present and influence every stage of decision-making in purchasing process. Consumers establish with company brands an overall emotional relationship and express, also with web...
Paper Details
Title
"Emotions That Influence Purchase Decisions And Their Electronic Processing "
Published Date
Dec 31, 2009
Volume
2
Issue
11
Pages
996 - 1008
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