How is Sustainability Structured? The Discursive Life of Environmentalism
Abstract
Promoting products and companies as both socially and environmentally sustainable is a core component in many contemporary marketing strategies and increasingly the concern of many consumers. While the effects of corporate social responsibility on consumer perception and firm performance have been widely investigated, research has yet to explore how and why these expectations themselves change over time. In this study, I use institutional theory...
Paper Details
Title
How is Sustainability Structured? The Discursive Life of Environmentalism
Published Date
Feb 24, 2014
Journal
Volume
34
Issue
3
Pages
265 - 281
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Notes
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