Telling the brand story: Taking potential consumers and retailers on tour

Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand outings. It inhibits background information on the company’s context. The context consists of the surroundings, the products, the people and the company itself. Each of these pillars are elaborately portrayed in the platform. The platform expresses both the direct and short-term excitement which...