Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

Journal Article Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” Get access Gráinne M. Fitzsimons, Gráinne M. Fitzsimons Search for other works by this author on: Oxford Academic PubMed Google Scholar Tanya L. Chartrand, Tanya L. Chartrand Search for other works by this author on: Oxford Academic PubMed Google Scholar Gavan J. Fitzsimons Gavan J. Fitzsimons Search for other works by this author on:...