Antecedents to export information generation: a cross-national study
Abstract
Purpose – The purpose of this paper is to examine the factors that enhance export decision-makers’ generation of export information, using a non-linear approach and a multi-country context, and so provide export decision-makers with empirically based guidelines on how to maximize their information acquisition efforts. Design/methodology/approach – A broad perspective on export information generation is adopted, including marketing research,...
Paper Details
Title
Antecedents to export information generation: a cross-national study
Published Date
Nov 9, 2015
Volume
32
Issue
6
Pages
732 - 761
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