Effects of color on emotions
Volume: 123, Issue: 4, Pages: 394 - 409
Published: Dec 1, 1994
Abstract
Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness effects were nearly the same for chromatic and...
Paper Details
Title
Effects of color on emotions
Published Date
Dec 1, 1994
Volume
123
Issue
4
Pages
394 - 409
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