Assessing Measurement Invariance in Cross‐National Consumer Research
Abstract
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90,...
Paper Details
Title
Assessing Measurement Invariance in Cross‐National Consumer Research
Published Date
Jun 1, 1998
Journal
Volume
25
Issue
1
Pages
78 - 107
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