Types and Sources of Export Information: Insights from Small Business

DR. LEONIDAS C. LEONIDOU IS ASSOCIATE professor of marketing at the University of Cyprus and Athena S. Adams-Florou is a doctoral candidate in management at the University of Bath, England. This paper reports the findings of an empirical study on the information behaviour of 80 exporters based in Cyprus. With regard to types of information needs, the study revealed that information on foreign customers was the most influential overall, followed...