Tourists’ and retailers’ perceptions of souvenirs

The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers’ knowledge of tourists’ souvenir purchase behaviour while visiting...