Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour
Volume: 34, Issue: 3, Pages: 447 - 472
Published: Feb 11, 2015
Abstract
This study examines the evolving acceptance and use of humour in advertising over the past century. Sociologists point to humour as an expression of the macro-societal mood. Consistent with this thesis, we analyse two data sets of outdoor advertisements that span over 100 years. We use a socio-cultural and historical perspective to understand the underlying drivers and changes in humour use at both the macro-cultural level and at the...
Paper Details
Title
Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour
Published Date
Feb 11, 2015
Volume
34
Issue
3
Pages
447 - 472
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Notes
History