Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Abstract
Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the authors find that products are more accessible, evaluated more favorably, and chosen more frequently when the surrounding environment contains more perceptually or conceptually related cues. The findings highlight the impact of frequent—in addition to recent—priming in...
Paper Details
Title
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Published Date
Feb 1, 2008
Volume
45
Issue
1
Pages
1 - 14
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