Purifying Practices: How Consumers Assemble Romantic Experiences of Nature

Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural resources through which nature is harnessed and interpreted. Through an ethnography of surfing culture, this article theorizes consumers' experiences of nature as emerging from assemblages of heterogeneous resources. A...