Effects of Consumers' Technology Readiness on Telepresence and E-loyalty toward 3D Online Shopping Mall
Volume: 35, Issue: 6, Pages: 659 - 669
Published: Jun 30, 2011
Abstract
Consumer responses to 3D online shopping malls are influenced by their attitudes toward technology. This study examines the consumer differentiation according to technology readiness, compares customers with different technology readiness in terms of their perceived telepresence and e-loyalty, and examines the effect of their perceived telepresence on their e-loyalty. Samples from 300 females aged 21 to 39 were used for the final analysis. The...
Paper Details
Title
Effects of Consumers' Technology Readiness on Telepresence and E-loyalty toward 3D Online Shopping Mall
Published Date
Jun 30, 2011
Volume
35
Issue
6
Pages
659 - 669
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