Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Purpose The purpose of this paper is to establish a framework for clarifying and extending the concept of inter‐firm market orientation (IMO) and to complement the relatively small body of literature related to this concept. Design/methodology/approach The conceptual framework is informed by empirical research based on a longitudinal multi‐case study. Findings This research identifies a nexus linking IMO with value creation in inter‐firm...