Counterfeit proneness: Conceptualisation and scale development
Abstract
Counterfeiting is one of the fastest-growing industries in the world across a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilisers, and machinery parts. Prior research focuses on deceptive counterfeiting in which the consumers are not aware about buying counterfeit products, with little attention to non-deceptive counterfeiting in which consumers knowingly purchase counterfeit products....
Paper Details
Title
Counterfeit proneness: Conceptualisation and scale development
Published Date
Apr 15, 2011
Volume
27
Pages
602 - 626
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Notes
History