A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey

Volume: 18, Issue: 1, Pages: 3 - 18
Published: Jan 7, 2011
Abstract
Franchising is a major economic powerhouse. Though research has been conducted on franchising from multi-disciplinary viewpoints, no study has compared retail franchises, independent businesses, and purchased existing independent businesses in the startup phase. This study utilized data from the U.S.-based Kauffman Foundation Firm Survey and examined major variables that would more likely influence survival-business type, ownership,...
Paper Details
Title
A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey
Published Date
Jan 7, 2011
Volume
18
Issue
1
Pages
3 - 18
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