The fit between product market strategy and business model: implications for firm performance
Abstract
We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty‐centered business models—coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry—can enhance...
Paper Details
Title
The fit between product market strategy and business model: implications for firm performance
Published Date
Aug 22, 2007
Journal
Volume
29
Issue
1
Pages
1 - 26
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