An examination of involvement in relation to superannuation consumption
Volume: 12, Issue: 4, Pages: 311 - 319
Published: Mar 1, 2008
Abstract
This study examines consumer involvement in the context of superannuation in order to gain an understanding of this important consumer behaviour construct in a forced consumption situation, that is, compulsory superannuation. In doing so, associations between involvement and consumer knowledge, consideration of future consequences (CFC), age and education are proposed and tested. Data were gathered via self-report survey from 329 respondents...
Paper Details
Title
An examination of involvement in relation to superannuation consumption
Published Date
Mar 1, 2008
Volume
12
Issue
4
Pages
311 - 319
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