A Trust Evaluation Model for B2C E-commerce

Pages: 1 - 6
Published: Nov 19, 2007
Abstract
Trust is one of key factors of the development of e-commerce. In this paper, we present a trust evaluation model for B2C e-commerce. The importance of trust in e-commerce is introduced firstly. Definition and meaning of trust are discussed from different disciplines. The construction of trust in e-commerce is investigated, and main factors that influence the trust in B2C e-commerce are analysed. Based on the analysed result, the trust in B2C...
Paper Details
Title
A Trust Evaluation Model for B2C E-commerce
Published Date
Nov 19, 2007
Journal
Pages
1 - 6
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