Selective versus comparative processing
Abstract
Simonson et al. (forthcoming) propose a new theory of comparison selection that explains which particular alternatives will be considered in a wide variety of judgment and choice tasks. Comparison selection depends on the latitude of acceptance, comparison fluency, and the interaction between these factors. Importantly, these factors integrate a wide variety of seemingly unrelated variables, and the theory is useful for generating novel...
Paper Details
Title
Selective versus comparative processing
Published Date
Oct 12, 2012
Volume
23
Issue
1
Pages
150 - 153
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