Stereotype efficiency reconsidered: encoding flexibility under cognitive load?

Volume: 75, Issue: 3, Pages: 589 - 606
Published: Sep 1, 1998
Abstract
According to the encoding flexibility model, stereotypes are efficient because they facilitate, in different ways, the encoding of both stereotype-consistent and stereotype-inconsistent information when capacity is low. Because stereotypical information is conceptually fluent, it may be easily understood, even when resources are scant. As a result, processing resources may shift from stereotypical toward counterstereotypical information, which...
Paper Details
Title
Stereotype efficiency reconsidered: encoding flexibility under cognitive load?
Published Date
Sep 1, 1998
Journal
Volume
75
Issue
3
Pages
589 - 606
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