Investigating Japanese Travelers' Motives and Gift Buying on Leisure Travel to the United States

Japanese travelers are regarded as extensive travelers, high vacation spenders, and prolific purchasers of gifts for themselves and others. This article examines the relationship between motives for traveling to the US, specifically in the Southwest, and gift or souvenir purchasing during vacations. Data were collected in the late 1990s with a sample of 600 Japanese travelers on group tours hosted by the Japanese Travel Bureau. Cultural and...