Distinguishing Thinking-Feeling Preferences Through the Content Analysis of Natural Language

This article investigates the relationship between natural language and personality characteristics. In particular, an effort was made to determine whether "thinkers" and "feelers," as defined by Jung's typologies, differ in terms of the language they use to express themselves. First, a linguistic content analysis scale was developed. Next, 5-min verbal samples were obtained from subjects and content analyzed. Content analysis scores were...