Information Load and Consumer Decision Making
Abstract
Journal Article Information Load and Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 419–430, https://doi.org/10.1086/208882 Published: 01 March 1982 Article history Received: 01 April 1980 Revision received: 01 June 1981 Published: 01 March...
Paper Details
Title
Information Load and Consumer Decision Making
Published Date
Mar 1, 1982
Journal
Volume
8
Issue
4
Pages
419 - 419
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Notes
History