Additional Practice Papers: Premium pricing: Understanding the value of premium
Volume: 4, Issue: 2, Pages: 185 - 194
Published: Apr 1, 2005
Abstract
Changing consumer perceptions of luxury are complicating the process by which consumers decide whether or not paying for premium branded goods and services is worth it. This study indicates that consumer behaviour is reflected in changing market conditions and that factors such as personal interest in the spending category are very important in determining whether consumers will pay more. This underlines the importance for companies and...
Paper Details
Title
Additional Practice Papers: Premium pricing: Understanding the value of premium
Published Date
Apr 1, 2005
Volume
4
Issue
2
Pages
185 - 194
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