Colors and Emotions: Preferences and Combinations

Within three age groups (7-year-old children, 11-year-old children, and adults), preferences for colors and emotions were established by means of two distinct paired-comparison tasks. In a subsequent task, participants were asked to link colors to emotions by selecting an appropriate color. It was hypothesized that the number of times that each color was tied to a specific emotion would be predictable from the separate preferences for colors and...