Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment

Volume: 24, Issue: 2, Pages: 226 - 233
Published: Apr 1, 2014
Abstract
As mouse-driven desktop computers give way to touchpad laptops and touchscreen tablets, the role of touch in online consumer behavior has become increasingly important. This work presents initial explorations into the effects of varying touch-based interfaces on consumers, and argues that research into the interfaces used to access content can be as important as research into the content itself. Two laboratory studies using a variety of touch...
Paper Details
Title
Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment
Published Date
Apr 1, 2014
Volume
24
Issue
2
Pages
226 - 233
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