Measuring service performance in mobile communications
Abstract
With the rapid growth in the size of the cellular phone market, performance standards are emerging as the strategic imperative for the service providers in ensuring customer satisfaction. This article develops and validates a psychometrically sound multi-item measure of service performance in mobile communications. A pool of 16 items was developed to cover the hypothesised multiple aspects of service performance and tested using a sample of 120...
Paper Details
Title
Measuring service performance in mobile communications
Published Date
Nov 1, 2004
Journal
Volume
24
Issue
6
Pages
109 - 128
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Notes
History