Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions

The United Arab Emirates (UAE) has been making incessant efforts to promote tourism in order to attain the avowed objective of economic diversification and growth. It has organised a number of events, including the oft-quoted Dubai Shopping Festival, to attract tourists in the UAE. The festival has been a prime mover behind tourism marketing, taking advantage of the perceived positive international business image enjoyed by the country far and...