It's closing time: : territorial behaviors from customers in response to front line employees

Volume: 90, Issue: 1, Pages: 74 - 92
Published: Mar 1, 2014
Abstract
null null Retailers can benefit from an increased understanding of how human territoriality affects their relationships with customers. In the context of closing time, we show that issuance of boundary markers, or closing time cues, before the closing time boundary can result in perceptions of territory intrusion and territorial responses from customers. In study 1, we identify six types of cues used by employees to signal to customers the...
Paper Details
Title
It's closing time: : territorial behaviors from customers in response to front line employees
Published Date
Mar 1, 2014
Volume
90
Issue
1
Pages
74 - 92
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