An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Abstract
Business-to-business electronic markets have a profound influence on the manner in which organizational buyers and sellers interact. As a result, it is important to develop an understanding of the behaviors of firms that participate in these markets. The authors develop a typology for the nature of organizational participation to explain the behaviors of user firms in business-to-business electronic markets. The proposed model hypothesizes that...
Paper Details
Title
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Published Date
Jul 1, 2001
Journal
Volume
65
Issue
3
Pages
17 - 33
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