Brand personality of tourist destinations: An application of self-congruity theory

Volume: 32, Issue: 1, Pages: 114 - 127
Published: Feb 1, 2011
Abstract
null null The purpose of this research was to investigate the perceived destination personality of Las Vegas and to examine the relationships among destination personality, self-congruity, and tourist’s behavioral intentions. A convenience sample of 382 visitors to Las Vegas was surveyed, and 368 usable questionnaires were analyzed. The findings of the study indicate that tourists ascribe personality characteristics to destinations and that the...
Paper Details
Title
Brand personality of tourist destinations: An application of self-congruity theory
Published Date
Feb 1, 2011
Volume
32
Issue
1
Pages
114 - 127
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