Decoupling the past from the present attenuates inaction inertia
Abstract
Inaction inertia is the phenomenon that one is not likely to act upon an attractive opportunity after having bypassed an even more attractive opportunity. We investigated the boundary conditions of this inaction inertia effect. Based on the mental accounting literature and the transaction decoupling literature we predicted and found in three experiments that tight coupling of the forgone to the current opportunity is a necessary condition for...
Paper Details
Title
Decoupling the past from the present attenuates inaction inertia
Published Date
Jan 1, 2006
Volume
20
Issue
1
Pages
65 - 79
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