Belief formation in ethical consumer groups: an exploratory study
Abstract
Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of readers of the UK Ethical Consumer magazine, which used focus groups to explore issues of major concern to ethical consumers – such as fair trade – and an...
Paper Details
Title
Belief formation in ethical consumer groups: an exploratory study
Published Date
Apr 1, 1999
Volume
17
Issue
2
Pages
109 - 120
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