Decision making: rational or hedonic?
Abstract
Three experiments studied the hedonicity of decision making. Participants rated their pleasure/displeasure while reading item-sentences describing political and social problems followed by different decisions (Questionnaire 1). Questionnaire 2 was multiple-choice, grouping the items from Questionnaire 1. In Experiment 1, participants answered Questionnaire 2 rapidly or slowly. Both groups selected what they had rated as pleasant, but the...
Paper Details
Title
Decision making: rational or hedonic?
Published Date
Jan 1, 2007
Volume
3
Issue
1
Pages
45 - 45
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