A Mouth-Watering Prospect: Salivation to Material Reward

Volume: 38, Issue: 6, Pages: 1022 - 1029
Published: Apr 1, 2012
Abstract
The term “hunger” and terms referring to its physiological correlates, notably “salivation,” are used to refer to desire for material rewards across languages and cultures. Is such usage is “merely metaphorical,” or can exposure to material reward cues evoke a salivary response? Results of an experiment show that individuals salivate to money when induced to experience a low power state but not when induced to experience a high power state. A...
Paper Details
Title
A Mouth-Watering Prospect: Salivation to Material Reward
Published Date
Apr 1, 2012
Volume
38
Issue
6
Pages
1022 - 1029
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