Intention to purchase on social commerce websites across cultures: A cross-regional study

Volume: 50, Issue: 8, Pages: 609 - 620
Published: Dec 1, 2013
Abstract
This study investigates the moderating effect of culture and the mediating effect of trust in a social network community on the relationship between social interactions and purchase intention. Trust transference theory, social interactions, and Hofstede's cultural dimensions are considered. The findings from the research support the moderating effect of culture and the mediating role of trust in a social network community on the relationship...
Paper Details
Title
Intention to purchase on social commerce websites across cultures: A cross-regional study
Published Date
Dec 1, 2013
Volume
50
Issue
8
Pages
609 - 620
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.